BookBub, King of Newsletters
Everyone swears by BookBub for results, and it is the undisputed king of the email newsletter industry. While most websites are struggling for thousands of even hundreds of thousands of signups, BookBub boasts millions. It is, clearly, a premium website.
Which means it comes with a premium price tag.
If you are trying to promote your book on BookBub, even for free, you should expect to spend a lot of money. They break everything down by genre and pricing level, which means you're going to spend way more money to promote a book for $1.99 over a book that is free, but you're also going to spend more for a genre that is popular than one with less subscribers.
They are a mammoth company, and can get you even thousands of sales for a book priced at 99 cents. No other newsletter can offer something like this (aside from Goodreads, which isn't available to Indie Authors right now) which means getting picked for their newsletter is entirely worth it.
They don't take anyone, and in fact, they won't even take amazing books all the time. You send in for consideration (only a month in advance) and they decide if they are interested based on market trends, editor preference, and other features. They only take about 1 in 10 of all books submitted, which means you might have to try many times before finally getting picked.
You can also only submit once every month per author name, and once every six months per book.
Can't be beat.
BookBub is powerful, and even more so when stacked with other promotions. It is a cornerstone promotion that can generate huge numbers and is usually part of a larger goal. Many people will use it to try and make it onto USA Today or other bestseller lists.
To fully take advantage of this program, you're going to want to do other promotions along with it, and usually lead those promotions into the BookBub to create synergy with the sales algorithms (particularly Amazon).
It is a great ad to run for new releases, too, especially in a series. For many series authors, for people who buy the first book, usually 1 in 4 will continue the series. This means getting eyeballs on that first entry can really drive sales through the other books. Running a free promotion on the first book with a new launch further in the series can help push new readers that could become lifelong fans.
Additional - Cost Per Click Ads
This is something new. BookBub recently rolled out a new Cost Per Click ad system that authors can sign up for and is in beta. If you can't seem to get picked for a BookBub newsletter, this might be a good way of generating some extra sales. You have to signup for the beta on a waiting list, and even then you might wait months to get in. Right now authors are reporting massive sales and ROI from this, but that might because it is so new. As systems like this mature, their ROI diminishes, but considering the market is so focused it could still be quite beneficial.
BookBub is crazy expensive, and occasionally they adjust their prices up. For many Indie Authors this is automatically prohibitive.
However, considering the ROI is so high on a BookBub, if you can shell out the $700 for a promotion, you're almost guaranteed to make your money back.
BookBub is completely worth it and should be a part of every Indie Author's promotional system. Submit often and really try to get the most out of it if you ever get picked. It can be a huge promotion for you and generate lifelong fans, so take it seriously. Sure, they are expensive, but they are one of the few newsletter sites that can truly boast being worth it.
Decide for yourself!